SEARCH ENGINE OPTIMIZATION LINKS AND RESOURCES

Adept Productions Inc. is a professional SEARCH ENGINE OPTIMIZATION Company specializing in getting web sites ranked near the top of the search engines for specific keywords and key phrases.

The following Search Engine Optimization Links will provide you with a wealth of information, and should give you some insight into the world of Search Engine Optimization

Search Engines - A Brief Overview of the relationships between search engines

The following list contains the major English search engines on the market today and explains the interlinking of results and inter-dependency.

Google - http://www.google.com

Google is the dominant search Engine today. It is a crawler based engine and provides natural search results based on the patented Google PageRank algorithm. It also provides Search Engine results to AOL Search and Netscape. Google's tabs provide relevant results for Images / Groups / Directory / and News.

AlltheWeb - http://www.alltheweb.com

Sometimes also known as Fast (AlltheWeb is owned by Fast) , AlltheWeb is an excellent crawler based search engine that provides excellent relevancy in its search results.

Yahoo - http://www.yahoo.com

Yahoo is the oldest human edited directory established in 1994. Currently Google provides Yahoo's natural search engine results. Directory results are from its own once highly revered directory, which has lost some of its relevancy over the last few years.

MSN - http://www.msn.com

MSN is making large strides in the search engine arena. Currently it uses feed from the LookSmart pay per click engine, but uses its own algorithm to further refine the search results. It also receives pay per inclusion results from Inktomi.

AOL Search - http://search.aol.com

AOL should never be ignored simply because of its massive user base that seldom steps outside of the AOL environment. Currently Google provides the search engine results for AOL Search.

Ask Jeeves - http://www.askjeeves.com

Teoma, owned by Ask Jeeves, provides the crawler based search results. Ask Jeeves also displays paid results from Google AdWords.

HotBot - http://www.hotbot.com

HotBot provides easy access to the web's four major crawler-based search engines: AllTheWeb / FAST / Google / Inktomi / Teoma. The new all-in-one approach at HotBot was introduced in December 2002. In the past it used to receive listings from Inktomi but later switched to Direct Hit which adversely affected its results and caused a significant exodus of users from the popular search engine

Lycos - http://www.lycos.com

One of the oldest search engines on the web, still very popular and now uses crawler-based results provided by AllTheWeb.

Teoma - http://www.teoma.com

Owned by Ask Jeeves, Teoma is a crawler-based search engine. It has loyal followers due to its relevancy although recent developments have affected the relevancy of its search results.

Search Providers - Search Engines that feed other Search Engines

These search engines provide listings to other search engines.

Inktomi - http://www.inktomi.com

One of the older search engines, and the major player in the pay per inclusion search engine arena. Inktomi provides its search engine listings to other major search engines including HotBot MSN LookSmart and Overture

Looksmart - http://www.looksmart.com

LookSmart is the major supplier of search engine results to MSN and therefore must not be ignored.

Open Directory - http://dmoz.org

This is the most important human powered directory on the internet and it supplies its listings to enhance search engine results at Lycos HotBot, AOL Search , Google, Teoma, Netscape, IWon and AltaVista.

Overture - http://www.overture.com

Previously known as GoTo and still existing as GoTo, Overture is one of the most important PPC engines It provides listings to several Search engines including AlltheWeb MSN, AltaVista, and Yahoo

Pay Per Click Search Engines - Pay Per Inclusion Search Engines

"Pay per Click" and "Pay per Inclusion" Search Engines have become increasingly more important in the search engine landscape. Buy bidding on key search phrases, you can ensure that your companies listing appears at the top of the search engine results. Pay per Inclusion is essentially a recurring annual fee to ensure that your website is listed in the search engine directory.

Overture (GoTo) - http://www.overture.com

Still the most important paid placement search engine, Overtures provides search engine listings to many significant search engines, including AltaVista, AOL Search, Lycos, HotBot and Netscape Search Non-paid results at the Overture site itself come from Inktomi.

Google AdWords - https://adwords.google.com

Google's very popular and effective program that places paid listings on its own web site, as well as on some other sites that carry its results, such as AOL, Netscape, Ask Jeeves, Teoma and Earthlink.

FindWhat.com - http://www.findwhat.com

An important paid placement service and provides pay per click results to several major search engines.

Espotting.com - http://www.espotting.com

This is a paid placement service targeting users in the United Kingdom and Europe. Has wide distribution on UK and European search engines, such as Yahoo Europe web sites.

Sprinks - http://sprinks.about.com

Paid placement service that posts links to appropriate areas within the About.com network of subject sites. Listings are also available by searching at the Sprinks site itself. They are also distributed to some meta search engines.

NBCi - http://nbci.msnbc.com/

NBCi provides listings from Dogpile, a meta search engine that is dominated by paid listing services. Formerly a human edited directory of web sites, it supplements its search results with results from Inktomi. Formerly known as Snap.

Go (Infoseek) - http://www.go.com/

Go is the former portal site that grew out of the old Infoseek search engine. Owned by Disney, the company abandoned further development of Go in March 2001. Search is still available at Go; however, the results are simply paid listings provided by Overture (see above). The original Infoseek service launched in early 1995 and was transformed into Go in January 1999.

Ah-ha.com - http://www.ah-ha.com

Billed as a kid-safe service powered by FAST Search, though some adult content does slip through. Also allows paid listings to appear at the top of its results.

Kanoodle - http://www.kanoodle.com/

Paid listing service with some distribution on meta search sites.

Search Engine Forums

There are many forums on the internet that will help you gain a better understanding of Search Engines and how to rank higher in the Search Engine Results. The following list highlights a few of the most popular forums.

Jim Wilson's Search Engine Marketing Forum -

http://www.jimworld.com/apps/webmaster.forums

One of the most popular forums with thousands of posts on the most important issues related to search engines and search engine optimization. This is the original search engine forum

Doug Heil's I Help You Services Search Engine Forum -

http://www.ihelpyouservices.com/forums

A popular search engine forum covering all the major search engines

Brett Tabke's Webmaster World Search Engine Forum- http://www.webmasterworld.com

Jill Whalen's High Rankings Search Engine Forum -

http://www.highrankings.com/forum

Jill is a prolific contributor to the world of search engines and has a popular newsletter

J.K. Bowman's Spider Food Search Engine Forum-

http://forums.spider-food.net

Highly informative Search Engine Forum discussion from serious Search Engine Optimization Gurus